My Expertises:
Data Analysis & Performance Reporting
Tracking KPIs, building dashboards, and analyzing campaign results
Translating insights into strategic recommendations to optimize ROI
Working with budgets and measuring cost-effectiveness of marketing investments
Project Management & Cross-Functional Collaboration
Coordinating teams across creative, development, marketing, and operations
Managing multiple projects under tight deadlines
Communicating effectively with internal stakeholders and external vendors
3. Creative Production & Graphic Design
Proficiency in Adobe Creative Suite, Figma, Canva
Designing marketing assets, visual storytelling, and brand identity development
Leading creative projects like website redesigns, lookbooks, and event collateral
Digital Marketing Strategy
Planning and executing integrated campaigns across web, social, email, and paid media
Aligning digital initiatives with business objectives
Managing digital channels for both brand awareness and performance marketing
Luxury Brand Storytelling & Visual Aesthetics
Experience in luxury fashion industry (Atelier Cillian, modeling background)
Understanding how to craft brand narratives and maintain brand integrity
Sensitivity to high-end aesthetics and market trends
Paid Media Campaign Management
Hands-on experience with paid social, display, search, and affiliate campaigns
Developing creative briefs for ads, testing different formats, and optimizing performance
Familiarity with tools like Google Analytics, social media ad platforms, SEO/SEM best practices